Growth, Brand, Community | The Ken

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The Ken is a biz journalism publication with over 30K subscribers across India & Southeast Asia
I helped run marketing—growth, brand, and community—after pitching my growth strategy to the leadership

The Ken Southeast Asia anniversary campaign

Led a remote team of 10 to launch the first anniversary campaign for The Ken Southeast Asia
More than tripled signups and doubled subscriptions over an 18-day zero-budget campaign spanning email, social media, search, product/web/mobile interventions

250% increase in Search traffic (+60K visits/month) via SEO for subscription/paywalled sites

Indexed ~50% of site content previously missed (daily and weekly newsletters)
Implemented the right structured data googledeveloper code for paywalled content
Improved and reorganized sitemap; Re-implemented WordPress Yoast SEO for content

Tripled signups via viral marketing; Boosted subscriber engagement & LinkedIn presence 2x

Launched ‘Subscriber-only’ Polls to boost engagement (50% more comments on stories)
Implemented daily story polls for 2x impressions and engagement on LinkedIn content
Created time-bound “Free Story of the Day” based on topical/viral news to triple signups to Adani and other stories

Wrote 3rd-most read newsletter edition and other pieces on biz, marketing and tech