<aside> 🔥 I’ve worked across media, tech, consumer goods and start-ups to help brands with their strategy, positioning, growth, content, campaigns, ads- and video-making. I’ve been using generative AI to do some of my recent work. Find out more below.
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<aside> ❤️🔥 I currently consult with start-ups (B2B/B2C) on their strategy, growth, postioning, ads, content and campaigns. I’ve previously ****helped run marketing for The Ken, a pan-Asian biz journalism site with 3,00,000+ subscribers. I’ve also worked with The Caravan, India's finest narrative non-fiction magazine, helping them pivot from advertising-driven to subscription journalism around 2019, when subscriptions were about to take off.
At ****P&G, I led the turnaround for Tide India—the $250 million brand with the iconic Chaunk Gaye? campaigns—used in over 80 million households across India, Nepal, Sri Lanka, and Bangladesh. It taught me a lot about Indian socioculture, and the complexity of selling anything that’s available in millions of stores across the country. (Every single rupee counts.) This was also when I helped launch Tide Pods in India!
Before my marketing career, I was a software developer at Amazon. I graduated in electronics engineering at BITS Pilani, Goa, and got an MBA at IIM Calcutta.
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<aside> 🤌 I’m currently only working with a limited number of clients, but get in touch if you feel there is scope to work together. Once the book is out, we can really COLLAB!
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